
Award-winning organic cosmetics from Estonia.
Magrada Organic Cosmetics is a sustainable beauty brand founded in 2015 and led by a mother-daughter duo, Kaire and Lisanna. Inspired by the untouched nature of Hiiumaa island, Magrada creates vegan, cruelty-free skincare and haircare with carefully selected plant-based ingredients.
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Rooted in Hiiumaa’s primeval landscapes, the brand’s formulas draw inspiration from pine forests, crystal-clear sea air, and wild meadows. Products are made based on real skin and hair needs, with a focus on everyday effectiveness and gentle care.
Responsibly made
Magrada products are free of mineral oils, parabens, silicones, and artificial colourings. The brand uses biodegradable ingredients, certified organic plant oils, extracts, and essential oils, and packaging that is reusable.
Awards and best-sellers
Magrada has received multiple awards, including recognition for the Rhubarb Hair Mask, a popular best-seller. The Firming Algae Body Cream and Firming Algae Body Serum are also among the brand’s standout favourites.
“Magrada” means “I like” in Catalan, reflecting the founders’ pride in what they create and share.
Frequently Asked Questions
What does the name “Magrada” mean?
The name “Magrada” means “I like” in Catalan, perfectly capturing the passion and pride the founders put into every single product.
Are Magrada products vegan and cruelty-free?
Yes, all Magrada skincare and haircare products are 100% vegan and cruelty-free, crafted only with plant-based ingredients.
Why is the Rhubarb Hair Mask so popular?
The award-winning Rhubarb Hair Mask is a best-seller because it deeply nourishes and restores hair using pure Estonian nature-inspired ingredients, delivering visible results.











